NAICS Code 459420 — Gift, Novelty, and Souvenir Retailers

National Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It is the only national industry under 45942 (Gift, Novelty, and Souvenir Retailers).

Code	459420
Title	Gift, Novelty, and Souvenir Retailers
Level	National Industry (6-digit)
Edition	NAICS 2022 edition
SBA size standard	$13.5 million in average annual receipts

Official definition (2022 NAICS)

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Illustrative Examples:

Greeting card retailers

Seasonal and holiday decoration retailers

Novelty retailers

Souvenir retailers

Gift retailers

Fruit basket or fruit bouquet retailers

Is a business under 459420 "small"?

Under the SBA size standards (13 CFR 121.201, effective March 17, 2023), a business classified in NAICS 459420 qualifies as a small business if it does not exceed $13.5 million in average annual receipts. Small-business status determines eligibility for federal set-aside contracts, SAM.gov certifications and SBA loan programs — receipts are averaged over the latest 5 fiscal years.

Where 459420 sits in the hierarchy

Level	Code	Title
Sector	44-45	Retail Trade
Subsector	459	Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
Industry Group	4594	Office Supplies, Stationery, and Gift Retailers
NAICS Industry	45942	Gift, Novelty, and Souvenir Retailers
National Industry	459420	Gift, Novelty, and Souvenir Retailers

No direct SIC mapping is shown for this code: it was introduced or redefined after the official 1987 SIC ↔ 2002 NAICS concordance. Use the crosswalk tool to explore related legacy codes.

Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.