NAICS Code 541613 — Marketing Consulting Services
National Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It is one of 5 national industries under 54161 (Management Consulting Services).
| Code | 541613 |
|---|---|
| Title | Marketing Consulting Services |
| Level | National Industry (6-digit) |
| Edition | NAICS 2022 edition |
| SBA size standard | $19 million in average annual receipts |
Official definition (2022 NAICS)
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Illustrative Examples:
Customer services management consulting services
New product development consulting services
Marketing management consulting services
Sales management consulting services
Is a business under 541613 "small"?
Under the SBA size standards (13 CFR 121.201, effective March 17, 2023), a business classified in NAICS 541613 qualifies as a small business if it does not exceed $19 million in average annual receipts. Small-business status determines eligibility for federal set-aside contracts, SAM.gov certifications and SBA loan programs — receipts are averaged over the latest 5 fiscal years.
Where 541613 sits in the hierarchy
| Level | Code | Title |
|---|---|---|
| Sector | 54 | Professional, Scientific, and Technical Services |
| Subsector | 541 | Professional, Scientific, and Technical Services |
| Industry Group | 5416 | Management, Scientific, and Technical Consulting Services |
| NAICS Industry | 54161 | Management Consulting Services |
| National Industry | 541613 | Marketing Consulting Services |
Related SIC codes
Via the official U.S. Census concordance (1987 SIC ↔ NAICS), shown only where the industry definition is unchanged in NAICS 2022.
| SIC code | Title |
|---|---|
8742 | Management Consulting Services |
Related National Industry codes
541611— Administrative Management and General Management Consulting Services541612— Human Resources Consulting Services541614— Process, Physical Distribution, and Logistics Consulting Services541618— Other Management Consulting Services
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Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.