NAICS Code 541830 — Media Buying Agencies

National Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It is the only national industry under 54183 (Media Buying Agencies).

Code	541830
Title	Media Buying Agencies
Level	National Industry (6-digit)
Edition	NAICS 2022 edition
SBA size standard	$32.5 million in average annual receipts

Official definition (2022 NAICS)

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Is a business under 541830 "small"?

Under the SBA size standards (13 CFR 121.201, effective March 17, 2023), a business classified in NAICS 541830 qualifies as a small business if it does not exceed $32.5 million in average annual receipts. Small-business status determines eligibility for federal set-aside contracts, SAM.gov certifications and SBA loan programs — receipts are averaged over the latest 5 fiscal years.

Where 541830 sits in the hierarchy

Level	Code	Title
Sector	54	Professional, Scientific, and Technical Services
Subsector	541	Professional, Scientific, and Technical Services
Industry Group	5418	Advertising, Public Relations, and Related Services
NAICS Industry	54183	Media Buying Agencies
National Industry	541830	Media Buying Agencies

Related SIC codes

Via the official U.S. Census concordance (1987 SIC ↔ NAICS), shown only where the industry definition is unchanged in NAICS 2022.

SIC code	Title
7319	Advertising, Not Elsewhere Classified

Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.