NAICS Code 541840 — Media Representatives
National Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It is the only national industry under 54184 (Media Representatives).
| Code | 541840 |
|---|---|
| Title | Media Representatives |
| Level | National Industry (6-digit) |
| Edition | NAICS 2022 edition |
| SBA size standard | $21 million in average annual receipts |
Official definition (2022 NAICS)
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.
Illustrative Examples:
Newspaper advertising representatives (i.e., independent of media owners)
Radio advertising representatives (i.e., independent of media owners)
Publishers' advertising representatives (i.e., independent of media owners)
Television advertising representatives (i.e., independent of media owners)
Is a business under 541840 "small"?
Under the SBA size standards (13 CFR 121.201, effective March 17, 2023), a business classified in NAICS 541840 qualifies as a small business if it does not exceed $21 million in average annual receipts. Small-business status determines eligibility for federal set-aside contracts, SAM.gov certifications and SBA loan programs — receipts are averaged over the latest 5 fiscal years.
Where 541840 sits in the hierarchy
| Level | Code | Title |
|---|---|---|
| Sector | 54 | Professional, Scientific, and Technical Services |
| Subsector | 541 | Professional, Scientific, and Technical Services |
| Industry Group | 5418 | Advertising, Public Relations, and Related Services |
| NAICS Industry | 54184 | Media Representatives |
| National Industry | 541840 | Media Representatives |
Related SIC codes
Via the official U.S. Census concordance (1987 SIC ↔ NAICS), shown only where the industry definition is unchanged in NAICS 2022.
| SIC code | Title |
|---|---|
7313 | Radio, Television, and Publishers' Advertising Representatives |
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Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.