NAICS Code 541810 — Advertising Agencies

National Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It is the only national industry under 54181 (Advertising Agencies).

Code	541810
Title	Advertising Agencies
Level	National Industry (6-digit)
Edition	NAICS 2022 edition
SBA size standard	$25.5 million in average annual receipts (SBA footnote 10)

Official definition (2022 NAICS)

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).

Is a business under 541810 "small"?

Under the SBA size standards (13 CFR 121.201, effective March 17, 2023), a business classified in NAICS 541810 qualifies as a small business if it does not exceed $25.5 million in average annual receipts. Small-business status determines eligibility for federal set-aside contracts, SAM.gov certifications and SBA loan programs — receipts are averaged over the latest 5 fiscal years.

This industry is subject to SBA footnote 10, which may add exceptions or special measurement rules — check the official SBA size standards table for the full text.

Where 541810 sits in the hierarchy

Level	Code	Title
Sector	54	Professional, Scientific, and Technical Services
Subsector	541	Professional, Scientific, and Technical Services
Industry Group	5418	Advertising, Public Relations, and Related Services
NAICS Industry	54181	Advertising Agencies
National Industry	541810	Advertising Agencies

Related SIC codes

Via the official U.S. Census concordance (1987 SIC ↔ NAICS), shown only where the industry definition is unchanged in NAICS 2022.

SIC code	Title
7311	Advertising Agencies

Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.