NAICS Code 541860 — Direct Mail Advertising

National Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It is the only national industry under 54186 (Direct Mail Advertising).

Code	541860
Title	Direct Mail Advertising
Level	National Industry (6-digit)
Edition	NAICS 2022 edition
SBA size standard	$22 million in average annual receipts

Official definition (2022 NAICS)

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Is a business under 541860 "small"?

Under the SBA size standards (13 CFR 121.201, effective March 17, 2023), a business classified in NAICS 541860 qualifies as a small business if it does not exceed $22 million in average annual receipts. Small-business status determines eligibility for federal set-aside contracts, SAM.gov certifications and SBA loan programs — receipts are averaged over the latest 5 fiscal years.

Where 541860 sits in the hierarchy

Level	Code	Title
Sector	54	Professional, Scientific, and Technical Services
Subsector	541	Professional, Scientific, and Technical Services
Industry Group	5418	Advertising, Public Relations, and Related Services
NAICS Industry	54186	Direct Mail Advertising
National Industry	541860	Direct Mail Advertising

Related SIC codes

Via the official U.S. Census concordance (1987 SIC ↔ NAICS), shown only where the industry definition is unchanged in NAICS 2022.

SIC code	Title
7331	Direct Mail Advertising Services

Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.