NAICS Code 54186 — Direct Mail Advertising

NAICS Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It contains 1 direct sub-code.

Code	54186
Title	Direct Mail Advertising
Level	NAICS Industry (5-digit)
Edition	NAICS 2022 edition

Official definition (2022 NAICS)

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

This national industry shares the official Census description of 541860.

Where 54186 sits in the hierarchy

Level	Code	Title
Sector	54	Professional, Scientific, and Technical Services
Subsector	541	Professional, Scientific, and Technical Services
Industry Group	5418	Advertising, Public Relations, and Related Services
NAICS Industry	54186	Direct Mail Advertising

Codes under 54186

Code	Title
541860	Direct Mail Advertising

Related NAICS Industry codes

• 54181 — Advertising Agencies
• 54182 — Public Relations Agencies
• 54183 — Media Buying Agencies
• 54184 — Media Representatives
• 54185 — Indoor and Outdoor Display Advertising
• 54187 — Advertising Material Distribution Services
• 54189 — Other Services Related to Advertising

Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.