NAICS Code 54191 — Marketing Research and Public Opinion Polling
NAICS Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It contains 1 direct sub-code.
| Code | 54191 |
|---|---|
| Title | Marketing Research and Public Opinion Polling |
| Level | NAICS Industry (5-digit) |
| Edition | NAICS 2022 edition |
Official definition (2022 NAICS)
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services
This national industry shares the official Census description of 541910.
Where 54191 sits in the hierarchy
| Level | Code | Title |
|---|---|---|
| Sector | 54 | Professional, Scientific, and Technical Services |
| Subsector | 541 | Professional, Scientific, and Technical Services |
| Industry Group | 5419 | Other Professional, Scientific, and Technical Services |
| NAICS Industry | 54191 | Marketing Research and Public Opinion Polling |
Codes under 54191
| Code | Title |
|---|---|
541910 | Marketing Research and Public Opinion Polling |
Related NAICS Industry codes
54192— Photographic Services54193— Translation and Interpretation Services54194— Veterinary Services54199— All Other Professional, Scientific, and Technical Services
Not sure this is the right code?
Describe your business in plain English with the free NAICS code lookup, convert legacy codes with the SIC to NAICS crosswalk, or classify in bulk via the API (25 free calls/month).
Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.