NAICS Code 541910 — Marketing Research and Public Opinion Polling
National Industry in the official 2022 North American Industry Classification System (U.S. Census Bureau). It is the only national industry under 54191 (Marketing Research and Public Opinion Polling).
| Code | 541910 |
|---|---|
| Title | Marketing Research and Public Opinion Polling |
| Level | National Industry (6-digit) |
| Edition | NAICS 2022 edition |
| SBA size standard | $22.5 million in average annual receipts |
Official definition (2022 NAICS)
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services
Is a business under 541910 "small"?
Under the SBA size standards (13 CFR 121.201, effective March 17, 2023), a business classified in NAICS 541910 qualifies as a small business if it does not exceed $22.5 million in average annual receipts. Small-business status determines eligibility for federal set-aside contracts, SAM.gov certifications and SBA loan programs — receipts are averaged over the latest 5 fiscal years.
Where 541910 sits in the hierarchy
| Level | Code | Title |
|---|---|---|
| Sector | 54 | Professional, Scientific, and Technical Services |
| Subsector | 541 | Professional, Scientific, and Technical Services |
| Industry Group | 5419 | Other Professional, Scientific, and Technical Services |
| NAICS Industry | 54191 | Marketing Research and Public Opinion Polling |
| National Industry | 541910 | Marketing Research and Public Opinion Polling |
Related SIC codes
Via the official U.S. Census concordance (1987 SIC ↔ NAICS), shown only where the industry definition is unchanged in NAICS 2022.
| SIC code | Title |
|---|---|
8732 | Commercial Economic, Sociological, and Educational Research |
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Data: official 2022 NAICS structure, descriptions and Census concordances, U.S. Census Bureau — U.S. government works in the public domain (17 U.S.C. §105). Suggested reference, not an official determination.